群狼调研湖南神秘顾客公司酒店神秘顾客调查报告模版

　　1. 引言

　　• 背景：简要介绍神秘顾客调查的目的和目标。

　　• 方法论：解释进行调查的方法和途径，包括神秘顾客的选择、评估标准和数据收集技术。

　　2. 执行摘要

　　• 总结神秘顾客调查的主要发现和建议。

　　• 强调评估过程中观察到的重要优点和不足之处。

　　3. 总体评估

　　• 评估神秘顾客在酒店住宿期间的整体体验。

　　• 评估客户服务水平、清洁程度、设施和其他相关因素。

　　• 对酒店的表现给出整体评级或得分。

　　4. 详细评价

　　• 提供神秘顾客的详细体验描述，包括与员工的互动、办理入住和退房手续、房间质量、用餐体验、设施使用等。

　　• 提供具体的观察结果，包括正面和负面的情况，并提供支持的证据或例子。

　　5. 发现分析

　　• 分析收集的数据和观察结果，找出模式、趋势和改进的领域。

　　• 将酒店的表现与既定的基准或行业标准进行比较。

　　• 强调可以复制或加强的优势和值得称赞的做法。

　　6. 建议

　　• 基于评估结果，提供可行的建议，以改善酒店的服务质量和客户体验。

　　• 根据影响和可行性对建议进行优先排序。

　　• 提供关于员工培训、流程改进、设施增强等方面的具体建议。

　　7. 结论

　　• 总结报告中讨论的主要要点。

　　• 强调实施推荐措施以提升酒店整体表现的重要性。

　　8. 附录

　　• 包括在调查期间收集的任何支持文件、照片或其他数据。

　　• 提供参与评估的神秘顾客名单(保持其身份保密)。

　　注意：这是一个通用的模板，您可能需要根据您的具体要求和神秘顾客调查的性质进行定制。详细情况可咨询深圳神秘顾客市场调查。

　　神秘顾客调查是群狼调研(长沙神秘顾客公司)优势业务之一，提供商业地产、餐饮食品、教育旅游、通讯数码、汽车金融和家电产品等销售渠道方面研究服务。并且与各厂商合作，对其产品的渠道类型、渠道成员组成、渠道特征等方面进行充分的研究，并将结果作为企业建立、选择、管理渠道的一项客观依据，以便为新产品的营销奠定一个稳定的基础。帮助企业改进和提升服务质量和服务水平，另外通过神秘顾客调查结果和研究报告能够及时调整销售人员架构，促使各地市场人员和销售经理对零售市场的顾客有着清醒的认识，长期的神秘顾客调查项目能够实现对网点的动态监测，管理层可以主动积极地进行有效管理。

　　Hotel Mystery Guest Investigation Report Template

　　1. Introduction

　　• Background: Provide a brief overview of the purpose and objectives of the mystery guest investigation.

　　• Methodology: Explain the approach and methods used to conduct the investigation, including the selection of mystery guests, eva luation criteria, and data collection techniques.

　　2. Executive Summary

　　• Summarize the key findings and recommendations from the mystery guest investigation.

　　• Highlight any significant strengths and weaknesses observed during the eva luation.

　　3. Overall Assessment

　　• eva luate the overall experience of the mystery guest during their stay at the hotel.

　　• Assess the level of customer service, cleanliness, amenities, and other relevant factors.

　　• Provide an overall rating or score for the hotel's performance.

　　4. Detailed eva luation

　　• Provide a detailed account of the mystery guest's experience, including interactions with staff, check-in and check-out process, room quality, dining experience, facilities usage, etc.

　　• Include specific observations, both positive and negative, along with supporting evidence or examples.

　　5. Analysis of Findings

　　• Analyze the collected data and observations to identify patterns, trends, and areas for improvement.

　　• Compare the hotel's performance against established benchmarks or industry standards.

　　• Highlight strengths and commendable practices that can be replicated or enhanced.

　　6. Recommendations

　　• Based on the eva luation findings, provide actionable recommendations for improving the hotel's service quality and guest experience.

　　• Prioritize the recommendations based on their impact and feasibility.

　　• Include specific suggestions for staff training, process improvements, facility enhancements, etc.

　　7. Conclusion

　　• Summarize the main points discussed in the report.

　　• Emphasize the importance of implementing the recommended actions to enhance the hotel's overall performance.

　　8. Appendices

　　• Include any supporting documents, photographs, or additional data collected during the investigation.

　　• Provide a list of mystery guests involved in the eva luation (with their identities kept confidential).

　　Note: This is a general template, and you may need to customize it according to your specific requirements and the nature of the mystery guest investigation.Please note that specific methods and steps may vary depending on the specific requirements of the restaurant and the objectives of the survey. For more detailed information, you can consult Shenzhen Secret Shopper Market Research. Shenzhen Secret Shopper Market Research (SMS) Co., Ltd. is a professional company specializing in mystery shopper services. Their services cover the entire country and even the Southeast Asian region, and they are involved in various industries, including fast-moving consumer goods, chain restaurants, automotive and home appliances, public affairs, real estate and property, hotel and tourism, finance and communications, healthcare, and more.